What if crime prevention were advertised like toothpaste? What if you couldn't turn on the TV, radio or drive down the highway without being assaulted, so to speak, with ads for crime prevention?
Here's a new 84-page federally-funded study that says, well, crime prevention advertising by police can do some good:
- Developing innovative efforts to reduce crime and social disorder is an integral part of modern police work. Police agencies that undertake such interventions should consider advertising their work and ideas. Departments can help remove crime opportunities by teaching and encouraging the public to adopt better self-protection measures, or they can warn offenders of increased police vigilance or improved police practices. When designed properly, publicity campaigns can offer police departments another problem-solving tool in the fight against crime.