Remember LifeLock? That's the identity-protection company that launched a major ad campaign featuring -- Ta-Da! -- their CEO's Social Security number. (Posted above!) The obvious message being, we're so confident of our service that we'll even put our OWN Social out there for public consumption.
Except that somebody has managed to misuse those digits after all. The company says there was at least one breach; critics say it's something closer to 20. LifeLock is now facing a class-action lawsuit, saying its ad campaign overpromised.