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Friday, May 30, 2008

UK to wage anti-knife crime campaign

KnivesApparently the UK is having so much trouble with stabbings that they've launched a social campaign. This makes me think of those "Talk to your children about sex" billboards.

The campaign, to be run over the next three years, was developed and written by young people who have themselves been affected by knife crime.

A series of ads aimed at mothers, encouraging them to talk about the issue with their children, will run simultaneously.

| Sara Shepherd


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