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Thursday, June 17, 2010

Cops fight layoff threats with advertising

Grab

A handful of police unions and associations are using ads and billboards to fight officer layoffs, USA Today reports. Here's a description of the campaign by the deputies union in Sacramento County, Calif:

The campaign includes a photo of a child with an adult's hand over its mouth and the words, "Your child could be at risk!" Another shows a masked man breaking through a door and asks, "Do you feel safe?"

In Stockton, Calif., the police officers association paid for a billboard that reads: "Welcome to the 2nd most dangerous city in California."

Image: Screen grab from a union website in Sacramento County.

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