In less than a year two of the men who made KCTV, Channel 5, the undisputed news leader in Kansas City in the 1980s will have signed off for good. Last fall former KCTV general manager Phil Jones stepped down from running the group of 11 TV stations owned by Meredith Corp. of Des Moines (including KCTV). And at the end of this month the station's news director from 1980 to 1992, Jim Overbay, will pack up his office of mementos from 35 years in local TV and move on. It's actually the second time the 61-year-old Overbay has quit the business. A Kansas City native, he was hired in 1961 at KMBC, Channel 9, by Claude Dorsey, the station's longtime news director. At Channel 9 he worked his way up from reporter to assistant news director. But in 1980, after he was fired as part of a newsroom purge that also claimed weatherman Fred Broski and anchor Stan Carmack, Overbay decided he would "try something outside the business. " He took a position with the Greater Kansas City Chamber of Commerce. "I had no real thoughts of getting back into television," Overbay recalled in a recent interview with TVKC. "Then Mike Casserly, who'd been the news director at Channel 5, left to take a position in Houston. I knew Mike, and called him to wish him well. And he said, 'Why don't you take a shot at this job? ' "And I said, 'Gee, I don't know if I want to get back into the business. ' Then I got a call from Wendall Anschutz, who said, 'If you're interested I'll put in a good word for you. ' So I put in a note to Phil and got a call from him. I kind of stumbled back into it." It didn't take long for Overbay, a first-time news director at 43, to gain his footing. Under his watch KCTV remained No. 1 for the next eight years. Though he now claims he was just someone who helped "keep the boat afloat and not rock it too much," Overbay made at least one move that is still paying dividends at Channel 5: In 1981 he tapped the station's community affairs director, Stan Cramer, to take an on-camera job as head of the new Call for Action unit. In 1992 Overbay was promoted to dual roles as news manager for the Meredith-owned stations and station-relations manager for KCTV. His current project is a mobile weather van that will visit area schools - sort of a Bookmobile for Live Power Doppler. "My decision to bail out at this point was made in July, and I've deliberately forced myself not to give it a lot of thought," said Overbay, who exercised the same early-retirement clause Jones did last year. "I'm busy. There's a lot to do here." What's been the biggest change since Overbay got into local news? "There's certainly much more emphasis on research and marketing," he said. "When I began in the business, hey, we just took our battered old film cameras out, shot some film, wrote the stories and then put on the air what we thought would be interesting to our viewers. Of course, today local news operations still are attempting to do that, but now there are other factors influencing those decisions, chief among them this insane drive for demographics. "That's the way of the buyer mentality these days. Advertisers want to reach certain audience demographics - who, by coincidence, tend to be younger people. Who, by and large, tend not to be news watchers. "The loyal news watchers are 50-plus, and nobody cares about reaching them these days. And that's a very disturbing trend in this business, in my opinion." That said, Overbay will cherish his 18 years at 5 even more than his 17 years at 9. "It's been a great experience," he said. "Don't misconstrue from my concerns about this business - which are very real - because this has been the best part of my life." In other TV news: Between now and election day KMBC will air a series of interviews with the people competing in the local congressional and gubernatorial races. The "Ask the Candidate" spots will air during commercial breaks. J. Eddie Peck, who plays Cole Howard on "The Young and the Restless," is scheduled for a visit to Jo-Ann etc, 11401 Metcalf Ave. in Overland Park, from noon to 2 p.m. Sunday. StarTouch: 889-7827 andenter 8852 (TVKC). E-mail:writeme@tvbarn.com.