Paul Dinovitz, who guided KMBC back to the top of the local television market in the late 1980s and made it one of the most profitable stations in the country, is moving on - and up.
Dinovitz, 51, KMBC's general manager, on Friday was named general manager of KCRA-TV in Sacramento, Calif. Hearst-Argyle Television, which owns KMBC, paid $ 520 million in August to buy KCRA from Kelly Media Corp. The purchase, which received government approval Friday, marks one of the highest prices ever paid for a TV station.
The move is a promotion in more ways than one. Sacramento is a larger television market (No. 20, compared with Kansas City's No. 33) and KCRA is a bigger station that towers over its competition. "KCRA is the queen of news stations here," said Christine Craft, the former KMBC news anchor now practicing law in Sacramento. "KCRA is the big time in the little city." That, according to Dinovitz, is why he sought the job almost from the moment Hearst acquired the station. "KCRA has such a rich history, nationally known, and has been the dominant station in Northern California the past 43 years," Dinovitz said Thursday.
As he did in Kansas City, Dinovitz will be managing two TV stations: KCRA operates the market's WB affiliate through a local marketing agreement. (The operations of KMBC and KCWE, Channel 29, also are combined.) Dinovitz, a native of Kansas City, broke into broadcasting in 1970 as a salesman for WDAF-FM. Rich Becker, now a Kansas state senator, hired Dinovitz on the condition that he stay with the station for one year. A year later, Phil Jones brought him over to WDAF-TV, and there Dinovitz began his ascent through the Taft Broadcasting chain, continuing at stations in Philadelphia, Buffalo, N.Y., and Columbus, Ohio.
In June 1985 Hearst hired Dinovitz to turn around KMBC, then mired in third place and still struggling to emerge from the fallout of Craft's demotion and subsequent age-discrimination lawsuit. "My request upon coming back to Kansas City was this: Give me a chance to settle in, and if I didn't mess up would I be allowed to stay? " said Dinovitz. "And you know what? They honored that." Dinovitz brought in Brian Bracco as his news director, Laurie Everett as news co-anchor and Bryan Busby as weatherman, eventually making Busby the chief meteorologist.
Along with longtime anchor Larry Moore and sports anchor Len Dawson, the foursome took Channel 9 to No. 1 in local news in 1989, and it has remained there since. Although its ratings of late have not been as strong, KMBC is still capable of drawing 30 percent of Kansas City households - an impressive figure in an era of cable TV and viewer fragmentation. As one rival general manager recently put it, "They could bake a cake at 11 o'clock at night and still get a 25 share."
One of Dinovitz's chief tasks at KMBC was choosing syndicated shows to fill the hours when ABC was not supplying programs. In 1987 he outbid WDAF for the rights to the "Oprah" show, giving KMBC's 5 and 6 p.m. newscasts a monster lead-in. His decision to schedule "Jerry Springer" at 3 p.m. - an hour when area teen-agers are coming home from school - produced ratings and controversy. Dinovitz programmed a steady succession of late-night sitcom reruns - "Cheers," "Roseanne" and, beginning in 2001, "Seinfeld. " The shows drew high ratings, but Dinovitz was criticized for continuing his predecessors' policy of delaying "ABC News Nightline" until 12:05 a.m.
As Dinovitz moves on to his fifth TV market, he had gracious words for his competitors in Kansas City. "Our market is a lady-and-gentleman market," said Dinovitz, "and the community is extraordinarily well-served by all."