The wave of national attention for Kansas City's arts community
continues to rise.
Last month a warm profile of local jazz singer Kevin Mahogany
appeared on "CBS Sunday Morning. " And this week Bravo, the movie
and arts cable channel, sent a crew to Kansas City to film the latest
in its series of community profiles called "ArtsBreak."
The Bravo crew interviewed Mayor Emanuel Cleaver and arts
benefactor Adele Hall during a two-day whirlwind tour that included
the State Ballet of Missouri and Kansas City Symphony in their
rehearsal of this weekend's performance of "Carmina Burana," the
Nelson-Atkins Museum of Art, the Toy and Miniature Museum and the
Kansas City Jazz Museum.
Host Suzette Charles said the objective of "ArtsBreak" is to
show its viewers that New York isn't the only city where the arts
have large, enthusiastic civic support.
"I learn more than anybody every time we go out," Charles said.
"I personally didn't know Kansas City had all this."
Bravo credits American Cablevision President Robert Niles with
calling its attention to Kansas City and urging it to bring
"ArtsBreak" here.
"ArtsBreak" is an "interstitial" - meaning that Bravo drops
it in between movies and other regular programming. Each
"ArtsBreak" is about 20 minutes.
A Bravo spokesman said Kansas City's profile should air this
spring and will remain in Bravo's on-air library for encore showings
for up to five years.
BET on Jazz meets the Blue
When Jefferi Lee donated a satellite dish to the Blue Room to
pull in the network he operates, BET on Jazz, he gave the struggling
cable channel a substantial spike in viewers.
The Blue Room, the nightclub at the Kansas City Jazz Museum, will
air BET on Jazz during its 5 to 7 p.m. happy hour. That means
thousands of patrons a year will be exposed to it - a sizable number
when you consider that BET on Jazz only reaches 2.5 million homes
nationwide, or about 3 percent of all homes with cable.
Not surprisingly, Lee, who heads the BET Networks group that
includes Black Entertainment Television, has made it a priority to
get his jazz channel into more homes. The Blue Room donation is part
of his strategy to get patrons interested enough to demand it from
their cable companies.
"The city of Kansas City has obviously made a commitment to
economic development here at 18th and Vine and is using jazz as a
catalyst," Lee said on his recent trip to visit the Blue Room and
18th and Vine museums. "BET on Jazz can only be an asset to that."
While Lee works on building an audience for BET on Jazz, he has
it running on a shoestring. The channel produces only six hours of
programming per day (repeated three times), two hours of which are
older shows acquired by BET.
Still, Lee estimated that BET Networks has $ 60 million to $ 80
million invested in BET on Jazz, making the 2-year-old channel's
problems an expensive frustration.
"When we first launched BET on Jazz, some of the responses were,
'What is a black jazz channel? "' Lee said. "And we said, 'Wait a
minute. We didn't say anything about it being a black jazz channel. '
"
But Lee said those questions have been answered now that cable
operators have seen BET on Jazz. Now it's up to cable operators -
like American Cablevision, Kansas City's largest operator - to find
room for his channel on their systems. Lee's optimistic they will.
"Jazz is nonoffensive; it's something that's individual, and if
there's one thing our society is today, it's individual," he said.
"Our challenge is to make jazz an interesting visual commodity."
You also can sneak a peek at BET on Jazz weeknights at 2 a.m.
when BET, which most cable homes in Kansas City do get, airs "Jazz
Central."
StarTouch: 889-7827 and enter 8852 (TVKC). E-mail:
writeme@tvbarn.com
