Time was when the news came to us at appointed hours: with the delivery of the morning paper or the 6 and 10 p.m. news on TV. But to people like Steve De Gennaro, any time is a good time for news. An information-systems manager for Stowers Institute and a self-described news junkie, De Gennaro logs on his computer at 6 each morning. By 7 he's scanned the online editions of more than a dozen newspapers, including the New York Times, the Washington Post, the Asbury Park Press (he's a New Jersey native) and this newspaper. Recently he added another notable bookmark to his Web browser: the Kansas City Channel of KMBC, Channel 9. That's notable because, until this year, the Web sites of Kansas City's local TV stations were practically dormant.
"The local news used to be four, five days old sometimes," De Gennaro said. In recent months, however, KMBC, KCTV, Channel 5 and KSHB, Channel 41, have invested heavily to turn their Web sites into full-service news kiosks that can be accessed "on demand," whenever and wherever people want the latest news, sports and weather. The operative word here is news-on-demand - and broadcasters aren't the only ones catching on to it.
In other cities, cable TV operators are launching their own 24-hour local news channels. These community CNN's specialize in news from around town, even around the corner. In Austin, Texas, Time Warner Cable is kitchen-testing an inexpensive new model for 24-hour cable news that it hopes eventually to launch in other Time Warner markets, including Kansas City. "The concept of news-on-demand is a cultural development we've been seeing for some time," said Steven Ackermann, executive news director of Texas Cable News. Indeed, one in three Americans is going online for news at least once a week, and 15 percent go there daily according to a just-released survey from the Pew Research Center.
And that, says Pew, accounts for the next statistic: Only 56 percent of people now watch local broadcast TV news regularly, down from 77 percent in 1993. In the face of this growing disinterest, TV stations are going to the Internet in the hope of connecting with their communities in new ways. When KMBC launched its Web site a few years back, De Gennaro wasn't impressed. But he changed his mind last month after seeing the redesigned site at www.kansascitychannel.com (or the much simpler kmbc.com). It's teeming with news stories - local, national and world - as well as entertainment news and up-to-the-minute sports.
"Web sites used to be an afterthought at most stations," said Channel 9 general manager C. Wayne Godsey. "But this is set up the way it should be." De Gennaro agrees. He says it offers him the best of both worlds, with all of the content he wants and none of the hype. "I'm not being led on for half an hour to get to this sports story," De Gennaro said. "This way I can control the commercials. I determine the content."
Like the sites on channels 5 and 41, the KMBC site attaches video footage to many of its stories. The video is usually taken from reports after they air. (Video can be viewed with a free software player; it helps to have a high-speed Internet connection supplied by Time Warner Cable, Comcast or various DSL providers in the Kansas City area.) KMBC's improved Web site is the result of a partnership between the station's owner and a dot-com specialist - Minnesota-based Internet Broadcasting Systems, or IBS.
Here's how it works: Web-site staff are at work in the KMBC newsroom from 5 a.m. to midnight. Using e-mail, they stay in contact with Minneapolis, where national editors gather stories from wire services and the 20 or so other IBS affiliates. The local editors also answer e-mail from users of the site, and monitor a discussion board (sample topic: "Tell Us What You Think About Gas Prices").
At KCTV, a similar arrangement with Internet company FasTV allows producers to turn Channel 5's newscasts into on-line on-demand text and video. Investigative reporter Stan Cramer has a big presence on the front page, as does health news, Doppler radar and "Crimestoppers." There's a section for KCTV's popular "Speakers Corner" series, and once football season begins in earnest, the broadcast home of the Chiefs promises "information and interaction you can't get anywhere else" on its Web site. The KCTV site also has a community section with a searchable events calendar and free classified ads.
Channel 41's Web site also lets users browse the various stories that aired on recent newscasts, then read the text of the story and watch the video. KSHB's site is mostly maintained offsite, by an Internet company called Zatso, though KSHB staff are on the phone throughout the day with Zatso editors in the Bay Area. Local cable news While Internet-based news is still relatively new, local cable news has been around since 1986, when it was introduced on Long Island, N.Y. Since then more than 30 such channels have sprung up around the country.
Today, even though local cable news is not in every community, an amazing 29 percent of Americans polled by the Pew Research Center say they watch a local cable news channel regularly. To understand their growing popularity, consider the local cable news channel that Time Warner Cable hatched last fall in Austin, Texas. News 8 Austin deliberately takes the soft-sell approach to news. No teasers; no "special reports" on "potential dangers" in your home. Just one story after another, in a seemingly endless cycle that is updated around the clock. And when it comes to covering "breaking news" live, News 8 Austin will cover everything from school board meetings to ribbon-cutting ceremonies, parades and fun runs. "
People ask, 'Gosh, isn't this (job) boring?"' said News 8 Austin's general manager Brian Benschoter. But like several other senior staffers, he's a refugee from broadcast news. "What's missing here is all the teases, the fake immediacy. When that's all peeled away, what you have is - the news."
Like most local cable news outlets, News 8 Austin is staffed mostly by recent college graduates and run on a shoestring. Reporters are required to run camera on their own stories, something almost unheard of in broadcast news. They also churn out stories in quantities that would make most broadcast reporters dizzy. But they're making an impact.
A survey of 21 local cable-news channels by Rocky Mountain Media Watch found that these outlets carried, on average, 15 percent less advertising and 20 percent more news. Moreover, the news was likely to be less violent and more substantive than the news on local broadcast stations. The goal, according to Benschoter, is to make News 8 Austin so indispensable that people will subscribe to cable just to have it. It's not offered to satellite or broadcast TV. Time Warner officials in Kansas City have already applied for a 24-hour news franchise of their own. But last week, their corporate bosses in Connecticut would say only that it was Time Warner's plan "to have a channel in every market where we have a major presence."
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