Rupert Murdoch's News Corp. is in negotiations to sell Kansas City's WDAF-TV. Employees of WDAF, Channel 4, were told Friday morning that a sale was imminent. The announcement was made at a staff meeting called by general manager Stan Knott. Although News Corp. officials declined to comment, two sources familiar with the situation confirmed the existence of a deal to sell Channel 4 as well as stations in Birmingham, Ala.; Memphis, Tenn.; and Greensboro-High Point, N.C. Although the deal is still being worked out, the sources said the buyer is a consortium headed by New York businessman Luther R. Gatling, who runs a nonprofit credit counseling service. He is also the president of that city's chapter of One Hundred Black Men, a mentoring and community-service organization of which Murdoch has been a supporter. Gatling could not be reached for comment. Kansas City's oldest television station, WDAF was sold to Murdoch in 1997. It is the No. 1-rated station among adults ages 18 to 34 in the Kansas City market and is known for its news coverage, airing more than 40 hours a week. The deal, which could take several months to consummate, is not expected to affect the station's programming or WDAF's Fox network affiliation. However, it is significant, given the historically low rate of broadcast ownership by minorities. All such broadcast deals must have final approval of the Federal Communications Commission and the Justice Department. Until this week, Gatling's broadcasting experience was limited to media appearances as a personal-finance expert. He appears on New York's Fox station, which Murdoch also owns, and was known as "The Credit Doctor" on a Saturday-afternoon show on New York radio station WOR-AM. Murdoch might have two chief motives for selling: News Corp. needs to be in compliance with federal regulators in order to complete its pending purchase of the lucrative Chris-Craft Industries station group and one-half of the UPN network. Murdoch also is trying to buy the DirecTV satellite system from General Motors. He could use the cash from the stations' sale to fund his bidding war with DirecTV's rival, EchoStar Communications Corp. By law, broadcasters are prohibited from owning signals that reach more than 35 percent of the U.S. population. With the Chris-Craft stations, News Corp. would be at 40.7 percent. The sale of WDAF and the other three stations would lower that figure slightly, to 38 percent. The Republican chairman of the FCC, Michael Powell, has been outspoken about wanting to kill the ownership rule. But those hopes dimmed after a Democrat, Sen. Ernest Hollings of South Carolina, took over the Senate committee that oversees Powell's agency. According to a study last year by the U.S. Commerce Department, minorities own 3.8 percent of all TV and radio stations nationwide. That is less than a percentage point higher than the 1990 figure. By coincidence, WDAF employees first learned of the Gatling deal on Friday just hours before holding a retirement party for Winona Murray, who joined WDAF 36 years ago as its first African-American employee. You can reach Aaron Barnhart through the TV Barn Web site at www.tvbarn.com @ART CAPTION:Gatling @ART:Photo >>>

