Video description may be the coolest enhancement for TV since closed captioning. So why are the networks trying to get rid of it? This month several popular television programs began offering an alternate audio track for people who are blind or visually impaired. The service, known as video description, has been around for years but will expand widely thanks to a government order that took effect April 1. In late March a federal appeals court denied a motion to halt the order that was filed by the TV and movie industries. They argued that they can't be forced into serving disabled viewers. Heaven knows they can't be shamed. Video description takes a TV show's regular audio and adds the voice of a narrator describing visual elements in the picture. It airs on the secondary audio program or SAP channel, a feature found on most newer TV sets, VCRs and digital cable boxes. We take advantage of it, since a member of the Barnhart family is visually impaired. The describer tells people who cannot see a TV screen what they are missing: a facial expression, a car crash, someone spying on another character. Descriptions are dropped in unobtrusively during pauses in dialogue. (See the sample from "The Simpsons,"above.) Today more than 200 movies have been released in special described versions, from classics ("The Thin Man") to recent blockbusters ("Gladiator"). Many air on Turner Classic Movies. In addition, WGBH, the Boston public TV station that helped pioneer the service, has described hundreds of hours of PBS programming. KCPT, Channel 19, has aired these for years. Now WGBH has begun describing hit shows like "CSI" and "JAG" for CBS and "Malcolm in the Middle," "Bernie Mac" and "The Simpsons" for Fox. Under the new federal mandate, nine of the most-watched broadcast and cable networks - ABC, CBS, Fox, NBC, USA, Lifetime, TBS, TNT and Nick - must supply the annotated audio for some of their prime-time or educational shows. A week after the order took effect, however, only one of the four broadcast affiliates in Kansas City - Fox-owned WDAF, Channel 4 - was carrying the network's secondary audio feed. KMBC, Channel 9 (ABC), and KSHB, Channel 41 (NBC), were trying to get their SAP channels up and running. Then there's KCTV, Channel 5. The CBS affiliate actually has a working SAP channel, but station managers at first weren't going to use it to carry video descriptions. They feared that viewers whose TVs were accidentally set to SAP wouldn't realize what was going on and would flood the station's switchboard with complaints. KCTV's managers reconsidered after it was pointed out that they can't legally block video descriptions. But their first reaction reflects a skepticism shared by many of their peers. Making television accessible to people who can't see it, they fear, will be more trouble than it's worth. The National Association of Broadcasters, in briefs filed with the government, declared that video description comes with "substantial costs" and delivers "limited benefits." Of course, broadcasters raised those same doubts 10 years ago about closed captioning. As it turned out, captions today are not only cheap but also a public convenience, like wheelchair ramps, enjoyed by millions of non-disabled Americans. Boosters of video description believe the same will happen here. Descriptions include numerous details that even sighted viewers would find helpful - names of hard-to-place minor characters, for instance. If people will just give it a try, enthusiasts say many will prefer the described version to regular audio. Of course, first you have to locate a described show. Only nine networks are covered under the new edict, and each network has to describe only four hours of programming a week. So far the networks have spent more money challenging video description in court than promoting it on-air. As for that claim that video description involves "substantial costs," forget it. Describing a TV show costs $2,000 to $4,000 an hour. That's loose change for programs with typical budgets of $1.5 million to $3 million per hour. "We like to say it's the doughnut budget," said Larry Goldberg, who directs WGBH's Media Access Group, the industry's leading supplier of captioning and video descriptions. So far it appears Fox has gotten the most for its doughnuts. Among the first wave of described programs, "The Simpsons" stands out. Not only is it one of the medium's most innovative and enduring shows, but also as an animated program with breakneck pacing and abundant sight gags, it gives video description quite a workout. The described "Simpsons" is great listening fun, a frenetic theater of the mind. If Fox were smart, it could make its four grand back, and then some, selling satellite radio the rights to these episodes. "In a cartoon, words float through clouds," begins the description of an upcoming episode. The describer then reads whatever message Bart is writing on the chalkboard at school (the message changes weekly). Sticking to pertinent facts, the describer speaks quickly: "Lisa almost runs over her father on a bike. Marge drives straight toward him! In the living room, two men repossess their sofa. As Homer cries, the kids face the TV. Titles appear on a TV set." Whoever said a picture is worth a thousand words never did video description. In a dozen places during a typical "Simpsons" episode, the WGBH writers compress video mayhem into tight, evocative prose. Visual jokes become verbal jokes - and are told in the same amount of time. Fox and CBS have set ambitious goals for their video descriptions. NBC and ABC seem more tentative. For now, they're only describing movies and have not publicized which ones. The local affiliate is a crucial part of the relay of video description, because it must purchase and install special equipment to carry SAP audio to viewers. The FCC requires network affiliates in the 25 largest U.S. markets to have SAP equipment. Kansas City, the 31st-largest market, is exempt. Or so thought the management at KCTV. At first it had no plans to pass along video descriptions for "JAG" and "CSI." Chief engineer Ned Soseman explained that every weekday at 12:30 p.m. KCTV carries the Spanish-language dub of "The Bold and the Beautiful" on the SAP channel. And every weekday, KCTV hears from confused viewers whose TVs are talking to them in Spanish. Staffers try to help viewers turn off SAP but, said Soseman, "it's very difficult to talk people through it." He added, "As a rule, we just keep away from SAP." But a more careful reading of the law reveals that any station, regardless of market size, must carry video descriptions offered by the network "if the broadcast station has the technical capability necessary to do so." After I e-mailed this language (available at www.fcc.gov) to KCTV, general manager Kirk Black e-mailed back, "If KCTV5 is technically capable of providing this service, we will." At ABC affiliate KMBC, chief engineer Jerry Dixon said he's trying to fix a problem with relaying the SAP signal to KMBC's transmitter. At NBC 41, assistant engineer Wil Mistele said his station had purchased SAP equipment and would have it working shortly. "For viewers and for us, it's a win-win to be able to put something on the SAP channel," Mistele said. Would that everyone in the business saw it that way. To reach Aaron Barnhart, phone (816) 234-4790 or visit the TV Barn Web site at www.tvbarn.com. What it is Video description was designed to make television accessible to blind and visually impaired viewers. A narrator describes key visual elements during the moments between lines of dialogue. Many described shows are indicated by an on-screen symbol that airs at the beginning of the program. It looks like this: D))) When it's on Some of the programs currently being "described": CBS: "Blue's Clues," "CSI," "JAG," selected movies including "Living With the Dead" (April 28-30). Fox: "Bernie Mac," "Boston Public," "Malcolm in the Middle," "The Simpsons." NBC: TNBC lineup of teen-oriented shows; "NBC Saturday Night Movie." More about video description More described shows Turner Classic Movies: Described films air at 5 p.m. Saturdays and various times during the week TNT: "Law & Order" repeats PBS (KCPT, KTWU): "American Experience," "Masterpiece Theatre," "Nature," "Nova"; for kids, "Arthur," "Between the Lions," "Cyberchase," " Mister Rogers' Neighborhood," "Zoboomafoo," "Zoom" ABC: Provided KMBC gets its SAP channel working: "Armageddon" (April 27), "The Sixth Sense" (May 4), "Stuart Little" (May 5) Cable: USA, TBS, Lifetime and Nick describe select programs (Time Warner Cable and Comcast pass along the SAP channel from these networks) TURNING IT ON (AND OFF) Video description is carried on the secondary audio, or SAP, channel on late-model TVs and VCRs. Most digital cable boxes allow easy on-off access to SAP through the on-screen menu. If you don't have digital cable, look for a SAP setting on your TV. Scroll through the on-screen menu until you see "stereo/mono/SAP." Select SAP. If you only see "stereo/mono" (no SAP), try your VCR. Some VCRs have a "SAP" button on the remote control. Otherwise, look for the audio settings on the on-screen menu (stereo/mono/SAP). Because SAP is a mono channel, you'll want to switch back to stereo mode for non-described programs. WHAT ABOUT SPANISH? Sometimes the SAP channel is used for Spanish-language telecasts of sports and movies. The government believes that by requiring only four hours per week of described programs, there should be few if any squabbles over who gets to use the SAP channel. ABC is using the SAP channel to carry "The Sixth Sense" in Spanish April 28 and with video description May 4. NO SAP? If your old TV and VCR models don't get SAP, FM Atlas sells radio SAP receivers for channels 2-13 (800-605-2219). Or just get a new VCR with SAP (they're cheap!). @ART CAPTION:Descriptive video storyboard: Here's how descriptive video made it possible for those who are visually impaired to follow the April 7 episode of "The Simpsons." @ART CREDIT:PBS @ART CAPTION:'Arthur' on PBS is a show that features video descriptions. @ART:Graphics (4, illustrations, color and b/w)
Copyright 2002 Knight Ridder/Tribune News Service Knight Ridder/Tribune News Service The Kansas City Star
April 15, 2002, Monday
SECTION: ENTERTAINMENT NEWS
KR-ACC-NO: K3820
LENGTH: 760 words