Fourth quarter ratings are in for the major cable networks. Here's a sampling:
| P2+ | P18-49 | P18-34 | ||||||
| 4Q 2005 | 4Q 2005 | 4Q 2005 | ||||||
| Network | Cvg Rtg | 000 | Network | Cvg Rtg | 000 | Network | Cvg Rtg | 000 |
| NICK | 0.9 | 2102 | NAN | 0.6 | 628 | ADSM | 0.7 | 361 |
| NAN | 0.6 | 1475 | ESPN | 0.6 | 598 | NAN | 0.7 | 359 |
| USA | 0.5 | 1204 | TBSC | 0.6 | 596 | ESPN | 0.6 | 307 |
| TNT | 0.5 | 1186 | USA | 0.6 | 595 | TBSC | 0.6 | 301 |
| TOON | 0.5 | 1144 | TNT | 0.6 | 582 | NICK | 0.6 | 284 |
| ESPN | 0.5 | 1074 | NICK | 0.5 | 488 | USA | 0.5 | 278 |
| ADSM | 0.5 | 1029 | ADSM | 0.5 | 480 | MTV | 0.5 | 261 |
| TBSC | 0.4 | 1011 | LIF | 0.4 | 443 | TNT | 0.5 | 257 |
| LIF | 0.4 | 1004 | FX | 0.4 | 383 | FX | 0.4 | 195 |
| FOXNC | 0.4 | 919 | SPIKE | 0.3 | 352 | CMDY | 0.4 | 190 |
| HALL | 0.4 | 641 | MTV | 0.3 | 333 | LIF | 0.3 | 178 |
Notice that two major demographic groups are led by networks that aren't 24-hour services but are partial-day creations that exploit a loophole in Nielsen reporting: ADSM is the new Adult Swim, which is basically Cartoon Net at Night, an obvious (and successful) attempt to replicate the effect of Nickelodeon's Nick at Night (NAN).
The ratings above are for "Total Programming Day," which means that ADSM, with its six-hour "day," is allowed to compete against other channels with much longer, if not 24-hour, days. (I'm not sure if networks are allowed to subtract overnight paid programming from their "days" or not.)
If you ask me, TOON and NICK should be required to report their full day ratings as one service. Let them break their channels into three or four or however many pieces after they get the data back from Nielsen.

