Kennedy Center Honors beaten by telenovela

Univision's "Alborada" topped CBS in the national overnights among viewers ages 18-49, according to Nielsen.

How much longer do you suppose CBS will allow this grand tradition of airing "The Kennedy Center Honors" to continue before they say, "Screw it, we'll get better numbers with ... well, 'Numb3rs'"?

Link: Broadcasting & Cable: The Business of Television.

(For a different p.o.v., see the jump.)

December 28, 2005

 

"THE 28TH ANNUAL KENNEDY CENTER HONORS" POSTS

ITS MOST WATCHED BROADCAST SINCE 2003

 

"Kennedy Center Honors" Up Across-the-Board From Last Year

 

THE 28TH ANNUAL KENNEDY CENTER HONORS posted a 7.5/13 with 10.85m viewers, 1.9/05 in adults 18-49 and 2.6/07 in adults 25-54, according preliminary Nielsen live plus same day fast affiliate ratings for Tuesday, Dec. 27. 

 

Compared to last year's event, THE KENNEDY CENTER HONORS was up +27% in households (from 5.9/10), +6% in adults 18-49 (from 1.8/05), +18% in adults 25-54 (from 2.2/06) and added +2.37m viewers (from 8.48m). 

 

This is the best delivery for THE KENNEDY CENTER HONORS in viewers, adults 18-49 and adults 25-54 since 2003.