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June 15, 2006

Very scientific, just like exit polling

So a company has released results of a survey to predict which shows would do best in their time periods when the new fall schedule goes into effect this fall:

Link: Phi Power Communications - Network 06-07 TV Study.

Just one problem ... the poll was conducted during upfronts week, when NBC still had "Studio 60" going up against "CSI" and "Grey's Anatomy." After the poll was closed, NBC set off one of the more frantic post-upfront schedule shuffles, moving "Studio 60" to Mondays, "Deal or No Deal" from Fridays to Thursdays, "Medium" off till midseason, "Crossing Jordan" back on from the bench, "L&O:CI" to Tuesdays, "Kidnapped" to Wednesdays and hello, original flavor "Law & Order" off of Wednesdays for the first time in nine years.

If you're counting, that's six hours out of twenty-two, more than a quarter, including some of the most crucial time periods for NBC, where the pollsters are now holding onto obsolete information. So I wasn't surprised that the one and only deliverable page you can look at on the pollster's website is for Sunday -- when NBC's got football, the one program it can't shuffle.

All that said, it's an interesting prediction that NBC will beat "Survivor" next fall ... for half an hour.

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