Remember Voom, the all-high-definition service that was going to become the country's third satellite TV system, before the Cablevision board pulled the plug on it? I remember -- a demo Voom dish sat in my garage for months before I threw it out. There wasn't anyone I could give it back to!
But as it turns out, while the hardware was useless, the software of Voom was quite valuable. So valuable, that it survived as a HDTV offering to Echostar. And now it's won a nice prize at the Promax show. I must say I was really impressed with Voom's HD offerings, especially one-of-a-kind channels like Gallery HD (art) and Animania (hi-def toons). The service as a whole? Not so much. Cablevision's board probably made the right call.
VOOM HD Networks Wins
TV Week’s Prestigious “Campaign Of Distinction Award 2006”
At The Annual Promax/Bda Conference
Along With 16 Awards for Promotion and Design
New York, NY – June 27, 2006, VOOM HD Networks, the largest collection of high-definition channels available anywhere, was presented with TV Week’s “Campaign of Distinction 2006” Award, in recognition of its successful effort to grow and maintain its audience. The honor was bestowed at last week’s Promax/BDA conference in New York City, where VOOM also collected 16 individual awards for promotion and design excellence at the prestigious event.
The Promax/BDA conference annually gathers the world’s top marketing and design executives in the electronic media. The “Campaign of Distinction 2006” awarded to VOOM recognizes the success of the Networks’ on-air “Bliss” campaign in attracting viewers. According to a Promax/BDA statement,
“VOOM has launched 15 channels of high-definition programming available 24-7 designed to appeal to those who have HD sets but complain about the dearth of programming. By becoming the largest producer of HD programming in the world, VOOM’s product obviously looks stellar in its hi-def format. So following the premiere of a new television experience, the service had to show HD set owners ‘that the fuss was worth it.’ VOOM has a growing audience of viewers so honed to HD product, the channels hold viewers longer than traditional TV signals.”
VOOM HD Networks was among nine “Campaign of Distinction” winners including: ABC, CBS, CNN, ABC, NBC, BET Mobile, Sci-Fi, Oxygen and Fox.
During the conference, VOOM was also presented with 16 awards for promotion and design, adding to the 52 previous Promax and BDA statuettes collected by the programmer over the last two years. The 2006 awards are the following:
Nine PROMAX Muse Awards for Promotion and Marketing:
- NON-PROMOTIONAL ANIMATION, Gold: VOOM’s Animania HD, "Little Big Blocks"
- EDITING, Gold: VOOM’s World Cinema HD, Image Spot
- MARKETING PRESENTATION EXTERNAL (MULTIPLE PRODUCTS) – VIDEO, Gold: VOOM HD Networks Sales Tape
- SPORTS PROGRAM PROMOTION, Gold: VOOM’s Rush HD, "Focused"
- TV PROMOTION – WEBSITE, Gold: VOOM’s RushHD.com
- BEST WORK NEVER SEEN, Gold: VOOM ‘s Mondo Monday
- INTERSTITIAL/PROMOTAINMENT – MOVIES, Silver: VOOM’s Kung Fu HD "Ass Kick of the Day"
- SPECIAL EVENT PROGRAM PROMOTION, Silver: VOOM’s Ultra HD, "Full Frontal Fashion: Fashion Week New York"
- USE OF LIBRARY MUSIC FOR A PROMO, Silver: VOOM, "Promax Hotel Spot"
Six BDA Isis Awards for Design:
- INFORMATIONAL GRAPHICS, Gold: VOOM’s Family Room HD, Spaced Out Countdown
- PROMO FOR WEBSITE, Gold: VOOM’s RushHD.com
- ART DIRECTION & DESIGN, Silver: IMAGE PROMO: VOOM’s Ultra HD, January Overview
- ART DIRECTION & DESIGN, Silver: TOPICAL PROMO CAMPAIGN: VOOM’s Rave HD Lab, “Groov All Night”
- ART DIRECTION & DESIGN / IMAGE CAMPAIGN, Silver: VOOM’s Ultra HD, “What is Beautiful, What is Style”
- TOPICAL ON-AIR, Silver: VOOM’s Animania HD, “Little Big Blocks”
- ART DIRECTION & DESIGN / IMAGE PROMO, Bronze: VOOM’s Spring 2005 Image Spot
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