WDAF-TV zinged for airing VNRs … again

For the second year in a row, WDAF-TV has been cited for airing video supplied by public relations firms without identifying it as PR.

In a report released earlier this month, “Still Not the News,” the Center for Media and Democracy criticized Fox 4 for airing, during its noon newscast on May 18, a 2 1/2 -minute piece touting the newest safety features on cars. The piece featured cars manufactured by General Motors and its subsidiary OnStar, as well as Bosch, a major supplier to GM. It was introduced by Fox 4 news anchor Mark Alford, and the graphics throughout the piece were generated by Fox 4.

Link: Kansas City Star | 11/25/2006 | WDAF-TV gets zinged for puff piece … again.