PR pitch of the day

"On January 17, KFC is flipping the script on traditional advertising by modifying their Buffalo KFC Snacker sandwich commercial during the American Idol premiere on FOX. For those wide-eyed viewers who spot the change in the ad and log on to KFC.com, they will win one of 10,000 free Buffalo Snackers (in the form of gift checks). Interesting promotion that might be a nice fit for you."

Here's my question -- are there really 10,000 people in America who watch KFC ads that closely?