How fans (with DVRs) saved "Jericho"

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July 25, 2007

How fans (with DVRs) saved "Jericho"

In the second part of my conversation with David Poltrack, the CBS research guru explained how research — and a few thousands pounds of nuts — changed the network's mind on "Jericho." Then I read to him from a very influential article Michael Lewis wrote a few years ago, which predicted that DVRs would destroy commercial TV as we knew it, and got Poltrack's response.

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Posted on July 25, 2007 at 12:41 AM | Permalink

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July 25, 2007