Someone just sent me this video from MoveOn.org. It merges the personalized video Flash thingy that JibJab popularized with the edgy faux-news approach of Onion News Network ... and its sole intent is to jar apathetic slackers (like me?) into not just going to Obama rallies but actually voting for the dude. Naturally, the reader personalized this video with my name:
Leaving aside the political aspect of it, this is a fresh, state-of-the-art viral marketing gimmick. It's angry-funny in a way that just might cajole the less militant Obama supporter under the age of 30 to actually GOTV. (That's "get out the vote" for you non-political junkies.)
Flash Virals have become a popular means of marketing in recent times. More and more companies are looking into Flash Virals as a viable means of getting thier message out to the public.
The message in this case being "Get out there and vote Obama in the upcoming election".
Flash Virals, when done correctly, can bring in a lot of new interest to your website, company or product that you otherwise might have missed or like in this case just spread the word in a fun and friendly way.
Posted by: T-Enterprise | October 28, 2008 at 12:38 PM
It's kind of funny - this Moveon video was actually the second one of its kind out last week.
Who scooped them? AARP.
Yup - they've got a GOTV video too and it's a little more uplifting and bipartisan. Check it out at www.aarpvote08.org
Here's the personalized one - http://aarpvote08.org/?d=QWFyb24gQmFybmhhcnQ=
Posted by: Austinrunn2 | October 28, 2008 at 04:06 PM