In the matter of Macy v. Macy, we find for Macy
Reader Tom Grelinger writes: "To be perfectly honest, CBS stinks when it came to parade coverage. Yes, both channels went for almost an hour before viewers saw anything from the parade, but CBS's coverage wasn't even in HD (or else KCTV-5 didn't give me the HD feed), and there were things missed that were available on NBC's coverage."
So far as I can tell, CBS insists on calling its "Early Show" extension a "Macy's Thanksgiving Day Parade" instead because people actually want to watch the Macy's parade. (Harry Smith isn't even hosting; those chores were handed off to Maggie Rodriguez and Dave Price.) Maybe they should've called it the "Clay Aiken Thanksgiving Day Parade Drive-By" instead.
