Olbermann signs new deal, no surprise; appears on "The View" - SHOCKING

NBC announced it has signed Keith Olbermann to a new four-year deal today, tearing up the existing one that he was only about halfway through. (Press release is below.) By his own measure, Olbermann has now been doing "Countdown" longer than he did "SportsCenter" on ESPN, although I don't think he was counting the leather jacket phase.

And apparently there is an Epatha Merkerson clause in there that calls for KO to improve his relationship with female viewers, now that Rachel Maddow is proving to be as big a draw some nights as "Countdown" is. Or at least, that's my pop explanation for KO's appearance today on "The View." For seven minutes he folded his gigantic frame into a chair meant for a size 0 woman, and endured the torture of five caffeinated frissonettes, who battered him relentlessly with questions of the beat-your-wife variety. Even Joy Behar, who probably agrees with KO on 90 percent of the issues, acted as though he was the moose galloping haplessly on the tundra and she was the one firing away from the helicopter.,

Most of Olbermann's answers I'd heard before, but he said two interesting things right at the end:

In answer to the Sarah Palin question, Olbermann gave the unsurprising response that he thought the governor of Alaska should stay right where she is and give him an unending font of material. But when he pressed, he made a surprising prediction that Palin would quit politics, go into TV "and kick all our butts." I'm not sure he meant it, but if you were Sarah Palin, wouldn't you?

And then, even more surprising (to me), he said that he didn't vote.

For all of the Johnny-come-lately excitement over Maddow's success, she would be the first to tell you that it could not and would not have happened had her program not been sandwiched between two airings of "Countdown with Keith Olbermann."

As I'm sure she'll point out when MSNBC signs her to a new four-year deal next week.

[Re: my Dennis Miller-ish reference to "Law & Order," Warren Littlefield once said he cancelled the show "with one year's notice," telling creator Dick Wolf if he improved the show's standing with women, he'd reconsider. Jill Hennessy and S. Epatha Merkerson were brought in soon after.--AB]

Previously on TV Barn: I profiled Rachel Maddow, which led to her getting a TV show, and then I talked to her about my getting her a TV show. Also, I discussed MSNBC and its demographic appeal, was fair and balanced toward Fox, and profiled Olbermann once or twice.

MSNBC VOTES FOR FOUR MORE YEARS OF KEITH OLBERMANN AND "COUNTDOWN"

NEW YORK - Nov. 10, 2008 - MSNBC has voted for four more years of Keith Olbermann and the top-rated "Countdown with Keith Olbermann," it was announced today by Phil Griffin, President, MSNBC. The new four-year agreement calls for Olbermann to continue as host of "Countdown;" additionally, Olbermann will play a prominent role in MSNBC's coverage of all major news events. He will also continue to co-host NBC's "Football Night in America" studio show.

"Keith Olbermann is at the core of MSNBC's current success," said Griffin. "'Countdown' is our signature program and I'm thrilled that we're going to be able to bring it to Keith's loyal viewers for another four year term."

"I'm delighted that we can continue to lock Countdown into the nation's political dialogue through at least the next election," said Olbermann. "Personally, I noticed that as of about six weeks ago, I'd been doing this show longer than I did SportsCenter, so it's delightful to have a true home."

In October 2008, "Countdown with Keith Olbermann" had its best month ever in the key Adults 25-54 demographic, and is up a tremendous 170 percent in A25-54 from Oct. 2007 and up 180 percent in total viewers. "Countdown" continued its dominance over CNN at 8 p.m., out-rating "Campbell Brown" by 35 percent in A25-54 and 41 percent in total viewers. Excluding coverage of the presidential debates, "Countdown" is the #3 top-rated show in cable news in A25-54. "Countdown" is also the #1 cable news show among young viewers, Adults 18-34.

Since the last presidential election in 2004, "Countdown" has seen dramatic ratings increases, up a huge 238 percent among Adults 25-54 and 206 percent in total viewers.

Olbermann, who was named one of the Top Ten Most Powerful People in TV News for 2007 and 2008 by Television Week, began his NBC career in 1997, when he was anchor for NBC Sports, hosting the World Series and Major League Baseball's All-Star Game, and contributing to pre-game coverage of the Super Bowl. During that time he was also host of two primetime news programs on MSNBC, "The Big Show" and "White House In Crisis." Olbermann returned to MSNBC in 2003 as a substitute host on "Nachman" and an anchor for MSNBC's coverage of the war in Iraq before launching "Countdown" in April of 2003. Previously, Olbermann provided twice-daily commentary, "Speaking of Sports" and "Speaking of Everything" for ABC Radio Network. Prior to that, he was a regular contributor covering news and sports on CNN.

Olbermann is well known for anchoring ESPN's "SportsCenter" from 1992 to 1997, when his inimitable style made the blend of pop culture and sports a hallmark of the modern television sports reporter. While at ESPN, Olbermann helped launch ESPN2 and ESPN Radio network and wrote the critically acclaimed book "The Big Show" with Dan Patrick about his experiences working on "SportsCenter."

He is the recipient of numerous distinguished awards in radio and television broadcasting, including the 1995 Cable Ace Award for Best Sportscaster and 11 Golden Mike Awards for excellence in television and radio. Olbermann also received two Edward R. Murrow Awards, one for his coverage of the events of 9/11 and another for the anniversary coverage of 9/11.

In addition to his extensive broadcasting experience, Olbermann has written for dozens of publications, including The New York Times, USA Today, Newsweek, Time, Sports Illustrated and Playboy. His first book, "The Major League Coaches," was published when he was 14. His latest book, "Truth & Consequences," a collection of his "Special Comments" from "Countdown," is a New York Times best-seller. He also published "The Worst Person in the World," based on the popular segment within "Countdown."

Phil Griffin is President, MSNBC. Izzy Povich is the Executive Producer, "Countdown with Keith Olbermann."

Comments

[Susan Milow]

Keith Olbermann does not have to do anything to appeal to women. I am a 58 year old, female, feminist and I love watching Countdown. I watch it daily.

[Kitiarae]

Every night I kick my shoes off for an hour of real new base on facts, and lace with humor. I listen to your views about gay marriages last night. I don’t think I have ever heard anyone include the word happiness. I didn’t know you had it in you, but I wasn’t surprise. Keep the true coming, I’m all ears

Kitiarae

[Maxine Adams]

I'm an african american middle age female and I love KO After so many years of not having anyone on radio or TV who shared my views, I was so happy when my girlfriend called me one night and said, check out this guy on MSNBC. He's telling it like it is. Boy was she correct. Keith is the best!!

Thanks Keith.

[SJH]

I prefer Bill O'Reilley. KO is to mean spirited for me. At least I hear both sides with O'Reily-not just one persons extreme point of view. White female, 50 years old.

[BAD]

It's funny how Olberman ends every show with how many days the war has been over and the number of dead. But never is it mentioned how many babies were killed via abortion in the same time...

[Jeff M]

Bill O gets on my nerves with his love affair with himself, but I would rather listen to Bill than to K.O., anyday. I can't stand that guy. At least Bill O TRIES to ACT like he is fair and balanced. K.O. practically snubs his nose at the idea of fair and balanced in lieu of his own incindiery subjective reporting. I usually have to turn the channel after a few minutes of feeling like I've had my intelligence insulted. try taking some valium before the show, Keith.