Thousandth Blu-ray title released

And it's Tinker Bell!

You think I'm kidding ...

1,000th Blu-ray Disc Title Announced in Time for Holiday Season

Blu-ray Disc now has 1,000 titles in release. The high definition format hit the milestone last week, marking a significant feat for Blu-ray, which now has film titles representing all genres of film, classic movies and blockbuster new releases. Of course, Blu-ray players will also play all the DVDs in your current collection and function as an up-converter - providing a picture which is far superior to a DVD player. It is truly the only player you will ever need.

Hollywood's major studios are unified in their support of Blu-ray Disc, which means movie fans can now choose from an extensive library of new titles and old classics, and experience the best way to watch movies at home. Ever. In addition to the wide variety of titles available, there are Blu-ray players from leading consumer electronics available for less than $300.

Some of the recently released titles on Blu-ray Disc include Tinker Bell (Walt Disney Studios Home Entertainment), Journey to the Center of the Earth (Warner Home Video), The Incredible Hulk (Universal Studios Home Entertainment), Indiana Jones and the Kingdom of the Crystal Skull (Paramount Home Entertainment), The X-Files: I Want To Believe (Twentieth Century Fox Home Entertainment) and Hancock (Sony Pictures Home Entertainment). Once film lovers realize that so many of their favorite movies are available on Blu-ray Disc, they too, will want to embrace the exciting HD packaged media.

(but wait there's more.......PR)

PRICES OF BLU-RAY PLAYERS HIT MASS MARKET LEVELS

New Prices Perfectly Timed for Busy Holiday Shopping Season

LOS ANGELES (November 18, 2008) - DEG: The Digital Entertainment Group released today a list of Blu-ray Disc players that will be available in time for the all-important holiday selling season at prices ranging from $300 to below $200. Blu-ray Disc players deliver the highest picture and sound quality for viewing movies, concerts and other packaged media on HDTVs and provides an incredible value proposition for consumers.

A study conducted by the DEG earlier this Fall found that 60 percent of HDTV owners said that the major reason why they don't yet own a Blu-ray player was because the players were too expensive. Given the latest product introductions, consumers can now purchase a set-top player from a wide variety of retail and online outlets at affordable prices.

"Blu-ray Disc players deliver the highest quality in both picture and sound and offer film lovers the ultimate home entertainment experience," said Amy Jo Smith, Executive Director, DEG. "With inexpensive Blu-ray players now widely available, Blu-ray becomes the ideal attachment for every HDTV."

Entry level Blu-ray Disc players are available from a variety of leading consumer electronics manufacturers, including:

* Magnavox (NB500MG9)

* Panasonic (DMP-BD30)

. * Panasonic (DMP-BD35)

* Philips (BDP7200)

* Samsung (BD-P1000, BD-P1200 and BD-P1500)

* Sharp (BD-HP2OU and BDHP21U)

* Sony (BDP-BX1, BDP-S300, BDP-S301 and BDP-S350)

* Sylvania (NB500SL9, NB501SL9)

DEG: The Digital Entertainment Group is a Los Angeles-based, industry-funded nonprofit corporation that advocates and promotes the many benefits associated with physical and digital entertainment while providing updated information to both the media and the retail trade. The DEG offers a forum for member companies to engage in ongoing discussions concerning various opportunities, which relate to other new digital technologies, the environment and other emerging topics. The DEG can be reached at www.degonline.org.