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December 26, 2008

FedEx calls time out on Super Bowl

Says Steve Pacheco on the FedEx Citizenship Blog:

FedEx, for the first time in 12 years, will not advertise in the 2009 Super Bowl ...

As a country, we are in unprecedented economic waters. And as a responsible employer of more than 290,000 employees and contractors worldwide, there is a time to justify such an ad spend and a time to step back.

Posted on December 26, 2008 at 11:13 AM |

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