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January 21, 2009

"Tara" through the roof

Some almost-HBO-sized numbers were put up by Showtime Sunday night, thanks to "United States of Tara."

UNITED STATES OF TARA

    ** Including On Demand viewing, Tara attracted 1.5M viewers through its premiere night, second only to The Tudors, Season One. With streamed views online projected to exceed 1M, Tara was seen by more than 2.5M viewers through its premiere night.

     ** It outpaced the Season One premiere telecasts of Dexter, Weeds, Tudors, and Californication.

    **Viewing to Tara grew by 33% over the The L Word lead in.

THE L WORD

*Strongest performance in years.

  1. +44% above last year’s 9p premiere

  2. +82% over last year’s 9p finale

  3. Ranks 2nd among all previous The L Word season premieres (second only to the series premiere in 2004)

SECRET DIARY OF A CALL GIRL

       Picked up where it left off in its first season. 

· **+7% over last year’s 10:30p finale and +8% vs. the S1 finale night

      ** retained 63% of the Tara lead-in 
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