Discovery blowing out Wednesday sked for Billy Mays

So you may recall I wasn't too impressed with Discovery's very generic reaction to the loss of Billy Mays, who, whatever you thought of his yelling-is-the-new-talking approach to TV salesmanship, was anything but a generic personality.

Well, now they've made up for it. PR follows:

Discovery Channel is devoting its airwaves to the legendary pitchman Billy Mays this Wednesday, July 1.

A previously-scheduled PITCHMEN marathon of episodes 1-11 airs from 11AM ET/PT through 10PM ET/PT culminating in the never-before-seen season finale at 10PM ET/PT.

To celebrate a man who was larger than life, the network will run tribute promos honoring Billy Mays and never-before-aired moments throughout the day. A slate will also be added to the end of the season finale in his remembrance.

In addition, a special tribute show is being planned.

No decision has been made regarding season two of PITCHMEN. The network is focused on supporting Mays' family and friends during this time of incredible loss.