SyFy's homage to Apple's Time Capsule

Yesterday was Name Change Day for the SciFi Channel, which became SyFy. And to catch the eye of media buyers and critics throughout the land, the channel sent out press kits in this familiar-looking white package. The label on the underside assured the recipient that the ridiculous one-time container was "100% recyclable." Sure. And just as soon as Kansas City starts recycling HDPE 6 plastic, I or my grandchildren will take it down there...

By the way, I keep hearing rumors that SyFy went through its name change so it could start doing non-sci-fi-related programming, i.e., become just another cable channel. Officially, though, and I quote the PR, "Syfy -- unlike the generic entertainment category sci-fi -- firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond, from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, such as Syfy Games, Syfy Films and Syfy Kids."

(UPDATE: Per the comment below, I changed the headline from "Capsule" to "Machine."--AB)