Lawrence native Michael Coleman is the new sports director at KCTV. Of course, the big news is that KCTV hired a sports director.
In 2003, the CBS affiliate made headlines when it announced it was closing its sports department and outsourcing the nightly report to Time Warner cable's Metro Sports. That experiment lasted five years, then KCTV decided it would just go without sports.
But now, the station has a new general manager, a new news director, and a new outlook.
"We are climbing right back into the belly of sports," declared Bobby Totsch, the new GM.
It's not as though KCTV has been sports-free all this time; the station owns broadcast rights to both the Chiefs and Jayhawks. The way Totsch looks at it, the sports anchor on a station that has those two teams will always have something to talk about.
"When the economy changed, what remained very high for us were the sports ratings. For us not to have someone to brand that with..." Totsch stops there. He said he understands why his predecessor, Kirk Black, tried to find cost savings in sports. Black is still with the company, running Meredith's Atlanta CBS affiliate.
Coleman, he said, is a "big time storyteller -- not a rip-and-reader." In other words, Totsch is not planning to do a scores-and-highlights sportscast, but a segment that revolves around features. In this day and age of continuous information, that makes sense.
Coleman, a 1976 graduate of Lawrence High School, played football at Coffeyville before transferring to Southern Illinois. For the past six years he has been the sports director at Cablevision's all-news station, News 12 Long Island.
When I spoke to him today, Coleman said he was excited about coming back to Kansas City and relaunching KCTV's sports desk. He's also looking forward to working with Channel 5 news director Blaise Labbé, who almost hired him a few years back when he was in Oklahoma City.