I am sad to see David Lawrence leave WDAF (9/22, A-1, “Two legendary radio voices go silent at WDAF”).
I’ve listened to him and WDAF every morning since I moved to this city in 1974 and even before. Growing up in central Missouri in the 1950s and 1960s, my folks tuned our old AM radio to WDAF, and we kids knew better than to change the dial.
David, we will miss you, but I can’t blame you for retiring. The old 61 Country lost a great deal when it became 106.5-FM. One could hear the AM signal over 300 miles out from Kansas City. Now, on a drive to St. Louis, 106.5 fades around Columbia. It’s pretty wimpy.
David appealed to us. He wasn’t mouthy, cutesy or frenetic with his approach. Most morning drive-time shows are like driving in a hail storm: noisy, irritating and insulting. They inspire road rage.
Radio stations and media companies in general are all about chasing the younger market. Hello, out there, radio program directors: We in the middle-age bracket grew up listening to you, and we remain your most stable market, if you’d pay some attention.
What is left for the middle-age listener? Crumbs?