I’m going to open a tropical fish store. Gonna call it, “The hospital, dental office, attorney, brothel fish store.” Of course, there will be no surgery, no teeth cleaning, no lawyer-ing and no brothel-ing. It’s a tropical fish store.
People will see gobs and gobs of tropical fish. They will not see doctors, dentists, professorial types or scantily clad types. It will be obvious and not at all disappointing that they are in a tropical fish store. And, they will come, and come back, because the product is superb, not because the name is clever.
A drugstore is a drugstore. A restaurant is a restaurant. Mixing the two is clever and not misleading — just misplaced.
Instead of the American Civil Liberties Union, an advertising agency would be more appropriate for Justus Drugstore Restaurant (7/10, Business, “Owners defend naming of eatery; Local ACLU chapter has decided to take up the restaurant’s cause free of charge”).
Great food, very talented staff and owners. I hope they win, but they shouldn’t.
Oh yeah, call me Chef Randall.