Thanks, Jennifer Mann, for your timely article “Baby boomers become the forgotten consumer; In pursuit of the 18-to-49 demographic, a wealthy segment gets short shrift” (7/29, A-1). I have said for years that advertisers have no clue who has the money and the desire to spend it, perhaps on necessities and many times on frivolous, spur-of-the-moment purchases.
And while I’m at it, just because we’re “over the hill,” as advertisers like to categorize us, it doesn’t mean we’re all in nursing homes. We still like fashionable clothes that are up to date. That means my 70-year-old belly button is not going to be seen in public, the sleeves of my T-shirt aren’t going to cut into my armpits, and my varicose veins don’t need to be advertised in a skirt up to my hind end.
It appears that you can’t buy good taste, no matter your age.