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August 08, 2008

Happy to be ‘forgotten’

I, for one, am thankful that advertisers are ignoring my age group (7/29, A-1, “Baby boomers become the forgotten consumer; In pursuit of the 18-to-49 demographic, a wealthy segment gets short shrift”).

I don’t pay attention anyway, so they might as well spend their advertising dollars on the youngsters, hoping that they’ll remember the products once they finally get some disposable income.

J.P.Cummings
Kansas City, Kan.

Comments

jack

I'm 55 years old. Things sag that I didn't think could. I believe I will pass on sagging clothing.

NoMoreMrNiceGuy

I was thinking about a line of jeans called "Sr. Sagg" so our elders can fiot into the popular crowd and look "in" when rubbing elbows with the likes of LJ, DBowe and the suburban white kids with their double sized brim ballcaps cocked sideways.

jack

You mean all those bald guy ads are directed at kids?

 
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