There were dozens of significant vehicle introductions at this year’s Detroit auto show, as well as the newsworthy honor bestowed on the locally built Ford F-150. The F-150 was chosen by a panel of 50 automotive journalists as the 2009 North American Truck of the Year. The criteria for winning included innovation, design, safety, handling, driver satisfaction and value.
After returning from the show and getting caught up on my reading of The Star, I expected at least a mention of some of the more innovative vehicles introduced. On 1/13 The Star had a mention of the Prius (Business, “Upgraded Prius introduced”), as if that were the only auto news of the day. On 1/14 another article featuring the Prius appeared in the Business section.
For the record, there were new model introductions by: Lincoln, Cadillac, Ford, Chrysler, Buick, Lexus, Chevrolet, Honda, Hyundai, Mercedes, Kia, Bentley, Mini, Subaru, Jaguar, Maserati, Fisker, Audi, Volvo, BYD and Jaguar. We get two articles about the Prius.