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January 30, 2009

Business advice

Based on my personal experience over the last few months, I have a simple suggestion for businesses wanting to maintain and increase sales in this uncertain economy where people are seen as cutting back:

Put resources into offering what people want to buy and not what businesses want to sell.

William Johnston
Overland Park

Comments

Engineer

solomon
Down, boy. don't bother me. I'm in a state of euphoria because a K State coach took my advice and we beat 11th ranked Texas. And just a few days after giving Mizoo a prime ass kicking.

Engineer

solomon
Down, boy. don't bother me. I'm in a state of euphoria because a K State coach took my advice and we beat 11th ranked Texas. And just a few days after giving Mizoo a prime ass kicking. ;-)

solomon

Which government is that Engineer, the one that is in power in these days or the one that you would prefer in these days?

What should we do?

Engineer

TinaMcG
No problem. The Government will give them a "tax refund".

TinaMcG

I wish it were just a JoCo thing, but it's just one more "wow, I should have had a V-8" solution to a complex problem, and it's epidemic everywhere. Mr. Johnston is telling business owners how to stay afloat in economic hard times: just sell a product or service people need or want. Maybe his next letter will explain how people will be able to afford those products when they're unemployed.

solomon

Maybe it is a JoCo think, but this guys letter is gobbldygook.

What sense or purpose was he addressing.

Was he happy or disappointed with something, or was he making some queer political point?

Engineer

Personally, I feel for William Johnston. Good advice is so often ignored. It's like I keep telling the K State coaches in various sports "all you have to do to win games is score more points than your opponents". But they won’t pay attention.

TinaMcG

Well, duh, Mr. Johnston, now there's a blinding flash of the obvious. But that isn't enough. The best and most desired product in the world will fall flat unless it is targeted and advertised properly, priced competitively, and makes a profit. Production and overhead costs must be controlled.

Oh, and then there is the little matter of customer service. Businesses have to stop acting like they're doing customers a favor by offering them any services.

solomon

Would be nice if William offered up whether he was happy with his personal experiences or if he has an axe to grind.

Put him down for vague letter of the month.

 
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